The SugarDaters® Team Got Naked for Women’s Day to Endorse Sex Positivity

The SugarDaters® Team Got Naked for Women’s Day to Endorse Sex Positivity

What’s the deal?

It might seem that we live in times when awareness of issues concerning female sexuality seems to be at its all-time high. However, there is still a great deal of taboos, labelling and slut-shaming being forced upon women in our society.

That is what us, an international team of female co-workers at SugarDaters® realized after receiving the results of our questionnaire about gender stereotypes. They revealed that women who are more daring in their sexual expression are labelled as asking for it, while the ones who are quicker to act upon their instincts are characterized as easy. Sadly, this is not only plain statistical data. This what we as women are witnessing in our daily lives as well.


Deeply moved by these results, we came up with the idea to make a statement that we all believe in. We teamed up to express the idea of free, conscious and confident woman who is not sorry for her choices. That is how our Unapologetic Self campaign was born.


Why us (and why we are getting naked)

Although we are members of a marketing team, we are not marketing the company this time. We are promoting an idea that exceeds monetary goals and our individual career ambitions. This is the real us who are behind this video: our bodies, our voices and messages that we wrote down by hand. We are extremely happy to share it, since it turned out just the way we wanted: raw, uncompromised and beautiful.


We undressed for the video, however, we chose not to show our faces. Why? Because it is not about just us as individuals. Our bodies here stand for bodies and minds of different women around the world; we feel like we are telling a story we are passionate about, and yet it goes far beyond us as specific persons.


The #UnapologeticSelf

Long story short, on International Women’s Day we are celebrating our free will, our beautiful bodies and our sexuality. It might come off a tad controversial. If it does, well, this means that message is really worth spreading. Stop saying sorry for who you are as a woman. Stop being sorry for who you are as a woman. This one is for you and your Unapologetic Self. Happy Women’s (every) Day.

If you do agree that women should embrace and love themselves more for who they are, stop waiting for society’s approval in regards to their actions, and simply be accepted as women, gives us a thumbs up or simply spread the word about the video containing this powerful message. A small thing for you, a huge one for women all around the world.